Thanks again to David Friedman for sharing such an important fundamental:

CREATE A TONE OF FRIENDLINESS AND WARMTH. Every conversation, every phone call, every e-mail, every letter, and every voicemail sets a tone and creates a feeling and a perception. Pay attention to every interaction and be sure you’re setting a tone of friendliness, warmth, and helpfulness. People will take note.

Mike T: What this means to me is add a more personal side to your relationships with the people you are interacting with daily. By trying to get to know these people on a more personal basis you can move yourself from a cold business relationship to a relationship where there is mutual respect and a relationship where you can empathize with that person and they you. Once you are in a friendly situation and have learned about that person’s family, friends and what is happening in their life and they yours working together becomes easier. You are no longer just pushing your agenda and needs but are helping them fulfill theirs. A more mutual relationship will form and in hand, the numbers and goals of each will follow.

Dave O: There is no better way to establish a “Partnership” than to get to know your customer.

Kevin P: How’s the old saying go, “You can catch more flies with honey than you do with vinegar.”  Meaning, you make more friends with being nice, than you do by being rude.  A good example of this would be the following:  During the past several months, I have been being very respectful and supportive of a dealer rep, and as a byproduct, she has not only become a great friend, but also a great supporter of our company and products.

Be conscious of how you are perceived when you interact with others.

Reading responses like those above are quite humbling to me. It is encouraging that we have individuals with this much depth to them. A special thanks to our team for their participation. We believe it is a privilege to learn something new each day. For more information, contact OCP here.